NFL Commissioner Roger Goodell appears to imagine his place as of late is out on the street on his knees, surrounded by a howling Black Lives Matter mob, whereas confessing his privilege and begging forgiveness for being white. 

Which is okay. Humiliation is a turn-on for some folks. The issue is that Goodell insists the NFL be part of him on the pavement. According to a report from Michael McCarthy at Entrance Workplace Sports activities, the NFL is bringing again an entire lot of the anti-racism advantage signaling that made pro-football unwatchable final season. 

“To bolster its 10-year, $250 million dedication to fight systemic racism, the league will promote social justice by way of on-field signage, decals on participant helmets, and in-stadium PSAs,” McCarthy writes.

However wait! There’s extra:

The NFL additionally plans to make “Raise Each Voice and Sing” — sometimes called the Black nationwide anthem — a distinguished a part of all huge league occasions, mentioned sources. They’ll doubtless spotlight victims of racial injustice with a “Say Their Tales” undertaking, as nicely.

Rumor has it they might attempt to squeeze in a number of downs of soccer too. 

Associated: Georgia Decision Backfires: Baseball All-Star Game Draws Second-lowest Ratings Ever

Positive, it’s farcical and craven, however suppose how good it will likely be for enterprise … er, wait. Turns on the market’s loads of proof that when televised sports activities go woke, viewers go away. 

MLB simply suffered the second worst ratings for an All Star Game in historical past after pulling the occasion from Atlanta over a Georgia voting safety invoice. As McCarthy notes, the NBA “has eliminated a lot of the social justice indicators and messages that had been prevalent on courts and participant jerseys final season. Commissioner Adam Silver mentioned these messages are being largely delivered off the ground.” Silver’s predicting a “return to normalcy” within the coming season

After which there’s the NFL itself. McCarthy:

On the top of participant protests through the 2016-17 seasons, the league’s as soon as impregnable TV audiences plummeted 8% and 10% respectively.

Because the protests receded, the NFL’s TV audiences bounced again to grow 5% apiece through the 2018-2019 seasons.

However common audiences fell 8% to fifteen.1 million viewers in 2020 because the league embraced social justice messaging on helmets, warm-up gear, fields and stadiums.

That interprets into billions of {dollars} misplaced. Straightforward come, simple go. However the likelihood to appease the conscience of the feckless, cowed commissioner? Priceless.