Jack Dorsey creator, co-founder, and Chairman of Twitter and co-founder & CEO of Sq. speaks on stage on the Bitcoin 2021 Conference, a crypto-currency convention held on the Mana Conference Middle in Wynwood on June 04, 2021 in Miami, Florida.

Joe Raedle | Getty Photos

Twitter introduced Wednesday it’s testing a brand new characteristic referred to as Communities that can permit customers to speak about particular matters with others who share the identical curiosity.

Customers who be part of a neighborhood can tweet particularly to others in that neighborhood versus all of their followers, and the one individuals who can reply to neighborhood tweets can be different members of these communities. The brand new characteristic is much like Fb Teams, Discord servers and Reddit subreddits.

In contrast to Twitter’s opponents, nonetheless, all tweets inside Communities can be seen to the general public. Which means customers exterior of Communities will be capable to learn, quote tweet and report tweets inside Twitter Communities.

The primary Twitter Communities at launch are targeted on canines, climate, sneakers, skincare and astrology, the corporate mentioned. Communities may have moderators who can invite different Twitter customers into their teams. Group creation can be restricted at first, however Twitter mentioned it’ll permit extra individuals to create Communities within the coming months.

Twitter teased the Communities characteristic in February in the course of the firm’s annual Analyst Day. The brand new characteristic is a part of Twitter’s technique to roll out extra options in an effort to develop its consumer baser to 315 million monetizable every day lively customers and produce annual income to $7.5 billion by the end of 2023.

As a part of this push, Twitter final week additionally launched Super Follows, a characteristic that permits choose customers to cost others for entry to subscriber-only content material.

At launch, Apple iOS customers can entry Communities by way of a devoted tab on the backside of the Twitter app whereas desktop customers will see it in a sidebar on Twitter’s web site. Android customers will be capable to learn Group tweets at launch, and the corporate will add extra performance “quickly.”